Haier has once again proven its high reputation!
We are proud to announce that the Haier brand has once again been recognized internationally! At the AWE international trade fair, held on March 23 2021, the independent research organization Euromonitor honored Haier with three No. 1 certificates. Euromonitor has been providing reliable market analysis worldwide for more than 50 years. This prestigious award once again confirms Haier’s strong position in the market and shows that its popularity and customer confidence are no coincidence.
Haier No. 1 grid-connected air conditioners
The first award was given, for the number of devices connected to the network and controlled remotely. The Haier brand’s market share exceeded 31% in terms of sales (for 2020). It is worth noting that in this aspect the company has been the world leader consistently for 5 years, and compared to the previous year the brand’s share increased by an additional about 1.5%.
No. 1 in the Self Clean category
In the Self Clean category, on the other hand, Haier’s market share was 46% in 2020, which also put the Asian company in the first place. In this case, for the 3rd time in a row, which shows that investment in modern technological solutions brings tangible results. In Haier’s offer, the Self Clean function is equipped with models such as JADE Plus, TUNDRA Plus, PEARL Plus and FLEXIS Plus.
Haier the largest Chinese corporation in the industry!
The third and final award given to the company for its sales volume (for 2020) in the global market excluding mainland China. It turned out that Haier is the largest Chinese corporation with its own brand of air conditioners. The company managed to achieve this by investing heavily in building its own research and development center (the largest in the world) and organizing an efficient distribution network to serve customers quickly and extremely efficiently.
